Ethical Ethiopian Experiences Ltd
Privacy Policy
Last updated: 30 October 2026
1. Introduction
At Ethical Ethiopian Experiences Ltd, we respect your privacy and are committed to looking after your personal information.
This Privacy Policy explains what personal information we collect, how we use it, who we share it with and the rights you have over your information when you visit our website, contact us or book a trip with us
We aim to collect only the information we genuinely need to provide our services and to organise your experience safely and responsibly.
2. Who we are
Ethical Ethiopian Experiences Ltd is a company registered in England and Wales.
Company name: Ethical Ethiopian Experiences Ltd
Company registration number: 16560444
Registered office: Flat 7 Cygnet Court, Stort Road, Bishop’s Stortford, England, CM23 3EG
Email: bookings@ethicalethiopia.com
Website: https://ethicalethiopia.com
For the purposes of UK data protection law, Ethical Ethiopian Experiences Ltd is the data controller responsible for your personal information.
3. What information we collect
Depending on how you interact with us, we may collect the following information.
Contact information
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Your name
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Email address
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Telephone number
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Home or billing address, where needed
Enquiry and booking information
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Your preferred travel dates and itinerary
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Booking details and information about people travelling with you
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Dietary requirements and food allergies
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Information about your physical ability to take part in activities such as walking, hiking and camping
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Relevant health information you choose to share with us where it is needed to help us organise your trip safely
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Emergency contact details
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Relevant travel insurance information
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Communications between you and EEE about your enquiry or booking
We do not routinely collect detailed medical records. We may ask for limited information where it is relevant to your safety, such as information about an allergy, a medical condition or medication that may be important during your trip.
Payment information
We collect and retain information about payments made to us, including deposits, balances, refunds and transaction records.
Payments are made through bank transfer or Wise. We do not intentionally collect your online banking passwords, payment passwords or full bank login details.
Website information
When you visit our website, certain technical information may be collected, including:
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IP address
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Browser and device information
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Pages visited and how you use the website
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Cookie and analytics information, where you have given consent
Marketing preferences
We record whether you have chosen to receive newsletters and other marketing communications from us.
4. How we use your information
We use your personal information to:
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Respond to enquiries and provide quotations
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Design and organise trips
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Manage bookings, payments, refunds and confirmations
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Arrange accommodation, transport, guides and activities
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Communicate with you before, during and after your trip
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Understand your physical requirements and help ensure activities are suitable
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Take account of dietary requirements and allergies
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Make appropriate arrangements where you have shared health information relevant to your safety
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Contact emergency contacts where necessary
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Share relevant information with local partners so your trip can run safely and smoothly
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Send newsletters and marketing communications where you have opted in
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Understand how visitors use our website and improve our services
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Maintain business, accounting and booking records
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Meet our legal, regulatory and insurance obligations
We do not sell your personal information or use it for unrelated marketing purposes.
5. Our lawful bases for using your information
UK data protection law requires us to have a lawful basis for collecting and using personal information.
Depending on the circumstances, we rely on the following:
Contract: We use your information where it is necessary to respond to your booking request, enter into a contract with you or provide the trip you have booked.
Legitimate interests: We may use information where it is reasonably necessary to run and improve our business, communicate with customers, maintain records and protect our business, provided your rights do not override those interests.
Legal obligation: We may need to use or retain information to meet legal, tax, accounting, regulatory or other obligations.
Consent: We rely on your consent where required, including for direct marketing and non-essential cookies.
Health information
Some information about medical conditions, allergies or medication may be classed as special category health data under UK GDPR.
Where we need to process this information, we will identify an appropriate lawful basis under Article 6 of UK GDPR and an additional condition under Article 9. Where appropriate, this may include your explicit consent.
We only ask for and use health information that is relevant to organising your trip safely. You can contact us if you have questions about information you have shared.
6. Who we share your information with
We only share personal information where it is necessary to provide our services, meet our obligations or operate our business.
Ethiopian guides and local partners
We work with local guides, coordinators, accommodation providers, drivers, activity providers and other suppliers in Ethiopia to organise your experience.
Where necessary, we may share:
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Your name
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Your contact telephone number
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Your travel dates
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Pick-up and drop-off arrangements
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Relevant dietary requirements and allergies
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Practical information needed to organise your trip safely and smoothly
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Relevant travel insurance or assistance information where needed
For example, we may need to tell a guide about a serious allergy or relevant medical information so they can help keep you safe during an activity.
We aim to share only the information each partner needs for their role. We do not routinely share full medical records or unnecessary personal details.
Service providers
We also use trusted third-party services to help operate our business, which may include:
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Wix, which hosts our website and provides website-related services
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Usercentrics, which manages cookie consent preferences
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Google Analytics, which helps us understand website traffic where consent has been given
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Email and communications providers
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Wise and relevant banking providers for payments
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Professional advisers, insurers and other service providers where necessary
These providers may process information on our behalf or as separate controllers, depending on the service they provide.
We do not sell your information to third parties.
7. International transfers of information
Ethical Ethiopian Experiences Ltd is based in the UK, but our trips take place in Ethiopia. This means that some personal information may need to be shared with guides, coordinators and other local suppliers in Ethiopia.
Ethiopia is outside the UK, and UK data protection rules place additional requirements on certain transfers of personal information to organisations in countries without UK adequacy regulations.
Where these rules apply, we will use an appropriate transfer mechanism and safeguards, such as the relevant UK international data transfer agreement or UK Addendum, where required.
We aim to limit international sharing to the information genuinely needed to organise and deliver your trip.
8. How long we keep your information
We keep personal information only for as long as we reasonably need it for the purposes described in this policy, including to meet legal, accounting and regulatory requirements.
Our approach includes:
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Enquiries: We retain enquiry information for a reasonable period so we can respond and follow up where appropriate.
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Bookings: We retain booking information for the duration of the booking and afterwards where needed for legal, accounting, insurance or dispute-related purposes.
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Financial records: We retain financial and transaction records for the periods required by tax and accounting law.
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Dietary and health information: We aim to keep this only for as long as it is needed to organise and deliver your trip, unless a longer period is justified by a legal, insurance or safety-related reason.
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Marketing information: We keep your marketing preferences until you unsubscribe or we decide the information is no longer needed.
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Complaints and legal matters: We may retain relevant records for as long as reasonably necessary to deal with a complaint, claim or legal matter.
When information is no longer needed, we will delete it or anonymise it where appropriate.
9. Your data protection rights
Under UK data protection law, you have a number of rights in relation to your personal information.
These may include the right to:
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Access: Request a copy of the personal information we hold about you.
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Rectification: Ask us to correct inaccurate or incomplete information.
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Erasure: Ask us to delete your personal information in certain circumstances.
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Restriction: Ask us to restrict how we use your information in certain circumstances.
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Objection: Object to certain types of processing, including direct marketing.
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Data portability: Request certain information in a commonly used electronic format.
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Withdraw consent: Where we rely on consent, you can withdraw it at any time. This does not affect processing that took place before consent was withdrawn.
To exercise any of these rights, contact us at:
You also have the right to complain to the UK Information Commissioner's Office (ICO) if you are unhappy with how we handle your personal information.
You can find more information at: https://ico.org.uk/make-a-complaint/
10. Cookies and website analytics
Our website uses cookies and similar technologies.
Some cookies are essential for the website to function. Others help us understand how visitors use our website so that we can improve it.
We use Wix Analytics and Google Analytics for website analysis. These non-essential analytics cookies are only activated if you give your consent.
We use Usercentrics to manage cookie consent. When you visit our website, you can choose to accept, reject or customise non-essential cookies.
You can change or withdraw your consent at any time through the Privacy Settings on our website. Changing your preferences will apply to future use of cookies and similar technologies.
We do not use advertising trackers to display personalised advertisements.
11. Links to other websites
Our website may contain links to other websites, including those of our partners and service providers.
If you follow a link to another website, that website will have its own privacy policy and terms. We are not responsible for how other websites collect or use your information.
We recommend checking their privacy policies before providing personal information.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our business, the services we provide or our legal obligations.
The latest version will always be available on our website, with the date of the most recent update shown at the top.
13. Contact us
If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:
Ethical Ethiopian Experiences Ltd
Email: bookings@ethicalethiopia.com
Website: https://ethicalethiopia.com
Registered office: Flat 7 Cygnet Court, Stort Road, Bishop’s Stortford, England, CM23 3EG