experience The Real Ethiopia
Ethical, unique, off-the-beaten-track adventures that benefit local people.
Our Mission
We design exclusive, immersive travel experiences that take you beyond typical tourist routes, connecting you with Ethiopia’s rich cultures and landscapes. Through long-standing relationships—especially with the Hamar tribe—we offer unique access and meaningful experiences that directly support local communities and protect the environment. Join us and help shape the future of ethical tourism in Ethiopia.
What makes us different?
Better For You
1. Private Group Tours - Off the Beaten Track
2. Fewer Tribes for Deeper Connections
3. Authentic Cultural Immersion
Tours
Explore Ethiopia, Your Way
We are proud to offer truly unique and authentic experiences that allow you to connect with the heart of Ethiopia.
Below is a selection of our most popular tours — think of them as starting points. Every trip we offer is fully customisable to suit your travel style, pace, and interests. Want to hike more, camp under the stars, or focus on wildlife? We’ve know the place. Only have a few days and want to make the most of them? We’ll make it happen. Prefer to take it slow and soak it all in? Absolutely.
If none of these itineraries are quite right, just get in touch — we’re here to build the perfect trip just for you.
More Tours
Best of Hidden Ethiopia
East, West and South
Explore Ethiopia’s wild heart — from the tribes of the Omo Valley to elephant treks and the vibrant city of Harar.
🗓️ 14 Days Standard. 3–14 Day Flexible Options
🎯 Tailored Experience
🌍 Wonders, Tribes & Wildlife
🏡 Choose Lodges or Guest Houses
✈️ Availability from August 2025
Flagship Hamar Tour
The South Omo Valley, Done Better
The Tour We Always Recommend—And You'll Never Forget:
Journey Through the Life of the Hamar Tribe
Step into the heart of Hamar culture on our most immersive, intimate tour. 80% of the experiences on this trip are exclusive to us—born from years of living with the Hamar and thinking, "I wish other people could experience this." And now, you can.
This journey unfolds like a Hamar lifetime—moving through the stages of childhood, initiation, adulthood, and elderhood. It goes far beyond surface-level sightseeing. Learn by doing—cook, craft, dance, roast, and connect. If you want a deep, soulful experience that few ever get—this is it.
🗓️ 9 Days Standard Tour. 3–14 Day Flexible Options
🎯 Tailored Experience
🌍 Visit 3 Tribes - this tour focuses on depth over breadth
🏡 Choose to stay in Lodges or Guest Houses
✈️ Availability From August 2025
Best of Ethiopia
North & South
Explore wonders such as awe-inspiring rock-hewn churches of Lalibela then connect with tribes in the Omo Valley.
🗓️ 14 Days Standard. 3–14 Day Flexible Options
🎯 Tailored Experience
🌍 Wonders & Tribes
🏡 Choose Lodges or Guest Houses
✈️ Availability from August 2025
From our guests' camera roll
Get to Know Us
Ethical Ethiopian Experiences is our family-run social enterprise, born from a shared dream: to create travel that’s adventurous, impactful, and rooted in connection. We’re Geta and Fiona—an Ethiopian and British couple who’ve built a life together across cultures, and now call Ethiopia home with our young son. This work is deeply personal to us, and we’re proud to offer tours that honour culture, uplift communities, and leave a positive footprint behind.
2015 - met through work
Worked together with the Hamar community, started developing tourism experiences which are still part of our tours today.
2017 - married in Ethiopia
Started travelling the world together, exploring 15 countries to understand the best of community tourism with an impact.
2024 - welcomed a baby boy
Travelled across East Africa with our baby boy, making contacts which has allowed us to expand our tours to the region.